Tips on Running a Successful Corporate Catering Business

As a small business, you need to market your corporate catering in Dubai to clients to gain their trust. To be recognized as a reputable company, you need to register your catering business with the government. However, if you are only interested in working with corporate clients, you can still promote your catering services in traditional ways. These strategies will not get you noticed unless you are unique and offer something not available anywhere else.

Offer a discount to event planners who will use your services:

To gain new clients, you must be able to offer a discount to event planners who will use your services. While it is possible to hire someone to do the marketing for you, having this skill will give you an edge over your competition. A well-marketed business can guarantee new clients. But be aware that you will face a lot of competition. Below are some tips to help you get started with your catering business.

Ensure your staff is trained in good customer service:

If you cater to corporate clients, you will have to impress them. Train your staff in good interpersonal skills and personal hygiene. Also, be sure to have them properly dressed to impress potential clients. Providing excellent service will earn you a lot of business. Your catering services will be the first choice of corporate clients. But make sure your staff is well-equipped to serve your clients.

Understand your target client:

The next thing you should do is understand your target client. Ask them what they expect from the event. They may only be interested in appetizers and drinks. Others may be more interested in a sit-down meal. If the budget is not too high, offer a general price range and promise to provide a detailed written proposal later. Remember that your customers are likely to be skeptical, but it is better to be safe than sorry.

Provide good customer service:

Good customer service is one of the most important things that you need to keep in mind when catering to corporate clients. The more people you have on your team, the more likely they will be to buy from you. Hence, it is vital to train them in customer service and personal hygiene. Additionally, make sure that you dress them in good-looking clothing so that they don’t look scruffy. This will create a better impression on your customers.